Al BahaUniversity
In collaboration with the Centre for Entertainment Arts
Your generation will build what comes next.
Develop the creative, technical, and production capabilities shaping games, film, visual effects, 3D production, esports, immersive media, original intellectual property, and emerging industries across Saudi Arabia.
0B+
Saudi Arabia is investing more than 100 billion Riyals across the industries shaping the future of entertainment, media, gaming, film, culture, and immersive experiences.
A new creative economy is emerging.
New studios. New productions. New experiences. New careers. The students entering these industries now will help define what entertainment, media, gaming, film, culture, and immersive technology become across the Kingdom.
VISION
Vision 2030 is reshaping the Kingdom through investment, innovation, and human potential.
Across entertainment, culture, technology, tourism, gaming, and media, Saudi Arabia is building one of the world’s most ambitious national transformations.
Your opportunity is larger than any one industry.
Games, esports, film, visual effects, and 3D production sit inside a wider system of media, events, tourism, advertising, simulation, and interactive technology. Their tools, workflows, and teams increasingly overlap. The opportunity is not simply to enter one industry, but to build practical capability that can move across connected forms of production, helping you find where your abilities, interests, and ambitions can create the greatest value.
Game Design
Build playable systems, worlds, and experiences.
Game Design develops the systems thinking, prototyping discipline, player awareness, and production judgment required to turn ideas into playable work. It can support emerging pathways in game mechanics, level design, narrative design, technical design, UX, testing, production, and independent studio creation. The same capabilities can extend into simulation, immersive media, interactive storytelling, training, digital products, and cultural intellectual property wherever teams need people who can design, test, revise, and complete interactive experiences.
Esports
Management
Build the system around competition.
Esports Management develops the live production, communication, commercial, audience, and operational capability behind competitive gaming. It can support emerging pathways in event operations, broadcast coordination, commentary, venue planning, content, partnerships, sponsorship, publishing, community management, and audience strategy. These capabilities also transfer into live entertainment, sports, tourism, hospitality, education, marketing, digital media, brand activation, and technology platforms wherever teams must coordinate people, protect audience trust, engage communities, support partners, and deliver complex live experiences under pressure.
Visual Effects
Enhanced by AI
Make complex images feel believable.
Visual Effects Enhanced by AI develops the observation, image integration, pipeline awareness, and production discipline required to make complex imagery feel coherent and believable. It can support emerging pathways in compositing, rotoscoping, paint, matchmove, lighting, surfacing, simulation, virtual production, and reel development. These capabilities also travel into animation, games, advertising, visualization, immersive media, training, simulation, and real-time production wherever teams need precise visual problem-solving, dependable workflows, strong quality control, and disciplined image development.
Film Technology
Enhanced by AI
Move ideas from concept to screen.
Film Technology Enhanced by AI develops the ability to move a screen idea from concept and script through planning, production, editing, finishing, and presentation. It can support emerging pathways in writing, directing, cinematography, editing, producing, documentary work, post-production, and independent content creation. These capabilities also extend into advertising, tourism, branded media, education, social video, cultural storytelling, and immersive projects wherever organizations need people who can shape ideas visually, coordinate production, use emerging tools responsibly, and deliver coherent screen-based stories.
3D Animation
and Modeling
Construct characters, objects, and digital worlds.
3D Animation and Modeling develops the spatial thinking, visual judgment, technical discipline, and production habits required to build characters, objects, environments, motion, materials, lighting, and finished digital scenes. It can support emerging pathways in modeling, animation, surfacing, look development, environment creation, simulation, and real-time scene building. These capabilities can extend into games, film, virtual production, architectural visualization, product visualization, immersive learning, training technology, and simulation wherever industries rely on digital assets, animated systems, and believable virtual environments.