AL BAHA UNIVERSITY · CENTRE FOR ENTERTAINMENT ARTS

EsportsManagement

Students develop the production, communication, commercial, and strategic capability required to contribute across live events, broadcasting, commentary, content, partnerships, audience development, publishing, and emerging esports infrastructure.

Live ProductionBroadcastingCommentaryEvent OperationsCommercial StrategyContent Development
Esports production and live event environment
20Months
5Nanos
71Credit Hours
20Taught Courses
01Nano
13 Credit Hours

Nanodegree

Creative practice foundations with a 3D and game design focus.

AEA-202Animation Principles and Motion Design
AEA-203Game Design and Interactive Media Fundamentals
PM-103Introduction to VFX & Post-Production Coordination for Film & TV
PM-201Effective Communication, Pitching and Presentation
PF-105Portfolio Submission
02Nano
26 Credit Hours

Associate Diploma

Creative practice foundations with a film, VFX, AI, and real-time 3D focus.

AEA-101Foundations of Film Production
AEA-103AI Skills and Creative Practice
AEA-204Creative Writing, Storyboarding and Storytelling
AEA-3033D Engines for Creative Industries
PF-205Portfolio Submission
03Nano
41 Credit Hours

Associate Diploma

Esports production and live event practice across tools, commentary, broadcasting, venues, and digital safety.

PRG-201End-to-End Esports Production Tools
PRG-202Shoutcasting & Commentary
PRG-203Broadcasting & Event Fundamentals
PRG-204Venue Setup & Digital Safety
PF-305Portfolio Submission
04Nano
56 Credit Hours

Associate Advanced

Advanced business practice across marketing, monetisation, sponsorship, partnerships, and communication.

PRG-301Intro to Digital Marketing
PRG-302Revenue & Monetisation Models
PRG-303Sponsorships & Partnerships
PRG-304Business Communication in Esports
PF-405Portfolio Submission
05Nano
71 Credit Hours

Intermediate Diploma

Advanced industry practice across publishing, outreach, content strategy, innovation, and infrastructure.

PRG-401Game Publishing and Esports Integration
PRG-402Education, Outreach & Youth Development in Esports
PRG-403Esports Content Strategy & Storytelling
PRG-404Innovation, Technology & Infrastructure in Esports
PF-505Portfolio Submission
ESPORTS MANAGEMENT

Build the systems behind the experience.

The Operating World

Beyond the Match

Esports is more than competition. Publishers, tournament operators, producers, commentators, engineers, content teams, venues, partners, and community managers all contribute to the experience audiences see.

Esports Management focuses on this operating world: how events are planned, produced, broadcast, commercialized, governed, and improved. Saudi Arabia is already building across leagues, education, venues, events, clubs, and institutional systems. The opportunity is to develop people capable of operating what is being built.

PublishingProductionBroadcastVenuesPartnershipsCommunity
Explore Your Responsibilities

Where You May Fit

Some people see the whole production. Others notice the technical fault, the missing detail, the story inside the match, the audience response, or the commercial opportunity.

The program introduces students to production, commentary, broadcast technology, event operations, content, community, partnerships, publishing, data, and infrastructure. Students do not need to arrive with a final job title. Applied work helps reveal which responsibilities suit them and where they can become reliable contributors.

01Production
02Commentary
03Broadcast Technology
04Event Operations
05Content
06Community
07Partnerships
08Publishing
09Data
10Infrastructure
Applied Evidence

What Students Build

Students produce run-of-shows, broadcast plans, commentary, event workflows, audience research, campaign strategies, sponsorship proposals, technical documentation, presentations, portfolio work, and an integrated capstone.

Each nano follows a repeated cycle of learning, application, critique, revision, and evidence. The credential records completion. The portfolio and capstone demonstrate what the student can plan, produce, explain, improve, and contribute.

Run-of-ShowsBroadcast PlansCommentaryEvent WorkflowsAudience ResearchCampaign StrategiesSponsorship ProposalsTechnical DocumentationPresentationsPortfolio WorkIntegrated Capstone
Learn01
Apply02
Critique03
Revise04
Evidence05
Transferable Capability

These capabilities can also transfer into broadcasting, sport, entertainment, tourism, hospitality, marketing, education, technology, and live events.

Industry Proof 15 Saudi-Specific Evidence Layers
Strategy · Competition · Production · Broadcast

See the systems behind Saudi esports.

Explore documented evidence across national strategy, domestic competition, venues, global events, broadcast operations, publishers, governance, clubs, and community impact.

Evidence Range Grassroots · Leagues · Events · Publishers · Operations
Explore the Evidence